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	<title>Mark Loane &#187; 2010 &#187; December</title>
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	<link>http://www.markloane.com/journal</link>
	<description>Positive Effect</description>
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		<title>The Cloud cutting through the hype</title>
		<link>http://www.markloane.com/journal/2010/12/the-cloud-cutting-through-the-hype/</link>
		<comments>http://www.markloane.com/journal/2010/12/the-cloud-cutting-through-the-hype/#comments</comments>
		<pubDate>Fri, 10 Dec 2010 15:45:00 +0000</pubDate>
		<dc:creator>Mark Loane</dc:creator>
				<category><![CDATA[Cloud]]></category>
		<category><![CDATA[hybrid]]></category>
		<category><![CDATA[IaaS]]></category>
		<category><![CDATA[PaaS]]></category>
		<category><![CDATA[SaaS]]></category>

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		<description><![CDATA[You’re probably sick of hearing how cloud computing is going to revolutionise IT. Wade through the promotional blurb of most vendors, and you’d be forgiven for thinking the cloud was less a utility model, more like a binary version of the second coming. Yes there are incredible savings to be made by harnessing the pooled [...]]]></description>
			<content:encoded><![CDATA[<p>You’re probably sick of hearing how cloud computing is going to revolutionise IT. Wade through the promotional blurb of most vendors, and you’d be forgiven for thinking the    <br />cloud was less a utility model, more like a binary version of the second coming.</p>
<p>Yes there are incredible savings to be made by harnessing the pooled resources of the true cloud. But much of the cloud offering remains very hazy.</p>
<p>Advances in computing are never as definitive as people like to make out, and immature services invariably arrive on a wind of hype, mistruth and trouble. The cloud has all this in spades, yet every IT vendor is still clamouring to stick the word ‘cloud’ next to their product.</p>
<p>The Channel Islands aren’t immune to the noise. In fact they suffer worse than most. A surprising number of local ‘cloud’ services have sprung up to exploit the buzz. But let’s not beat around the bush here the wrong choice could seriously harm your business.</p>
<p>One of the worst aspects of excessive hype is that the real benefits of the cloud get lost    <br />in the noise. A sensible look at the technology shows that the cloud has plenty to offer.</p>
<p><a href="http://newsletters.switchapps.com/t/r/l/stkdht/hrshhlyk/i"><img style="background-image: none; border-right-width: 0px; margin: 0px 0px 5px; padding-left: 0px; padding-right: 0px; display: inline; border-top-width: 0px; border-bottom-width: 0px; border-left-width: 0px; padding-top: 0px" title="clip_image002" border="0" alt="clip_image002" src="http://www.markloane.com/journal/wp-content/uploads/2010/12/clip_image0021.png" width="497" height="331" /></a></p>
<p>Essential Characteristics of the Cloud (Source: NIST.gov)</p>
<p><a href="http://www.c5alliance.com/News/Documents/Cloud%20White%20Paper%20From%20Hype%20to%20Enlightenment.pdf" target="_blank">Paper: The Cloud cutting through the hype.</a></p>
<p>I have put together a paper around this subject, it is intended to stimulate debate about the sort of cloud services that should be being offered to local companies.</p>
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